EXID, short for "Exceed In Dreaming", took a mix of hooky pop and slapped it with a thick, garish coat of hip hop hot pink to create a formula they've been churning out (somewhat predictably) since 2012.
I think KPop might have been a passing fancy for my jaded ears if not for this quartet. In just two short years, the remarkably prolific Mamamoo has emerged from the small incubator of Rainbow Bridge to capture the hearts and ears of music fans from Asia and beyond.
Alright, 2NE1. Generally recognized as the most popular KPop group outside South Korea (though f(x) certainly might have more western acclaim). This is the group that a lot people say will be the first Korean artist to take root (as a serious artist, not as a novelty like PSY) in America (or the western world in general).