Record label and entertainment agency, home to artists After School, Orange Caramel, NU'EST and Seventeen. The CEO of Pledis Entertainment is Han Sung-soo. In 2007, he took Kahi and Son Dam-bi to create Pledis. They had no building nor an office, only a practice room. Pledis Entertainment held auditions in San Francisco and Los Angeles in 2011. Through these auditions, they hoped to meet highly inspired and talented people.